6 talents involved for a branded content articulated on several fronts. This is the plan we have designed for Vodafone. Starting from a first moment of digital media campaign with the brand and its promotions for customers at the center, Vodafone’s partnership with Maria De Filippi’s Amici was then exploited. The talents pushed and invited to follow the live after the final, on Vodafone’s social channels with the presence of Amici’s winner.