For the launch of the new Ringo Thin we created two branded contents for the web: “Matt discovers his real father” and “The song of Mamma Bise”.
These are interactive videos, which give the viewer the opportunity to interact through a click and to choose the ending of the story. Ringo Thin, graphically, represents the dividing line between the two possible choices.
The engagement with Ringo does not end on the web, but with a meet&greet in Assago’s (MI) shopping center. Fans were able to meet their idols Matt and Bise and, at the same time, to play with special Ringo vending machines.