top of page

Make It Your Race

Aired on SKY SPORT Italy;  AB MOTEUR   France, French Africa, Luxembourg,   Turkey; RTL and LIFE TV Belgium, MTV Switzerland, SPORT 1 Germany.

Make It Your Race was the first international talent show targeting aspiring race car pilots. This unique project spawned by the web as a social media contest, but grew into a bigger event that became a TV Show.


The goal? To  increase Fiat Abarth’s brand  awareness  in  Europe by getting contestants from 6 different European nations involved. 

Talent Show

Social Media Contest, Event & TV Show
Fiat Abarth
Showlab Srl.
Based on
Wheels on Fire
bottom of page