Make It Your Race
Aired on SKY SPORT Italy; AB MOTEUR France, French Africa, Luxembourg, Turkey; RTL and LIFE TV Belgium, MTV Switzerland, SPORT 1 Germany.
Make It Your Race was the first international talent show targeting aspiring race car pilots. This unique project spawned by the web as a social media contest, but grew into a bigger event that became a TV Show.
The goal? To increase Fiat Abarth’s brand awareness in Europe by getting contestants from 6 different European nations involved.