Make It Your Race

Aired on SKY SPORT Italy;  AB MOTEUR   France, French Africa, Luxembourg,   Turkey; RTL and LIFE TV Belgium, MTV Switzerland, SPORT 1 Germany.

Make It Your Race was the first international talent show targeting aspiring race car pilots. This unique project spawned by the web as a social media contest, but grew into a bigger event that became a TV Show.

 

The goal? To  increase Fiat Abarth’s brand  awareness  in  Europe by getting contestants from 6 different European nations involved. 

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Genre
Talent Show

Platform
Social Media Contest, Event & TV Show
Client 
Fiat Abarth
Production
Showlab Srl.
Based on
Wheels on Fire